Storytelling in Business
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Storytelling in Business

courseType People Skills Courses

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Phone +352 49 48 48 4040

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2 rue Gerhard Mercator
L-2182 Luxembourg
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General course details



Storytelling is one of the most powerful tools available to effective communicators. Leaders and managers use stories to build trust, influence others and inspire action.
In this practice-oriented workshop, we will help you improve your skills in Storytelling in Business to make an impact on your organization, by addressing
the following topics:

  • What does your listener want?

  • Anatomy of an effective story including phrases to make an impact

  • Building better stories

  • Delivering with heart to the heart

  • Linking to change


At the end of the course, participants will be able to:

  • considere the importance of storytelling as an influencing tool

  • analyse the audience needs, wants and hooks

  • craft or select stories to meet specific communications needs

  • drawn lessons learned from stories, relating them to current situations

  • link storytelling to behaviour change, “action triggering”


Participants will make an impact on their business communication by improving their ability to tell the right story at the right time:

  • What does your listener want?

  • What makes a good story good?

  • Crafting stories that fit

  • Courage to connect

  • From stories to action 

Target audience

  • Managers
  • Human Resources representants

  • Executives

  • Performance Mentors

Our lead expert

Gary Anello is a communications specialist with a background in acting and project management.  He has worked throughout Europe and North America, facilitating events to help people communicate effectively and to get their message across in our multi-cultural business environment.


The "+" of the training

  • Participant presentations with feedback
  • Situational analysis and case studies
  • A self-guiding coaching manual. 

Useful information

Language : English

Number of participants : limited to 12 participants to ensure good interactivity.

Duration : 1 day

© 2019 PricewaterhouseCoopers Academy S.à r.l. All rights reserved. "PwC" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
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