Personal branding
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Personal branding

Evaluate and align your image to your objectives

courseType People Skills Courses

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Phone +352 49 48 48 4040

PwC's Academy
2 rue Gerhard Mercator
L-2182 Luxembourg
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Cofinancement de la formation: les nouvelles dispositions législatives 2018

Pour plus d'informations veuillez consulter notre article.

Ou directement : Lifelonglearning​​

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General course details


We are constantly exposed (appointments, interviews, meetings, etc.), and must convey assurance, inspire confidence, and give a good impression at all times.PwC's Academy offers you this very interactive training course, which will enable you to evaluate the image you portray and work on ensuring that this image is aligned with your objectives.

This course is for all audiences, no matter what gender or work experience.


By the end of the course, participants will be able to:

  • Carry out their own personal diagnosis in order to obtain a true image of oneself
  • Identify their strengths and work on improving certain points to better support their underline message/goal
  • Increase their visibility and impact
  • Adapt certain behaviors to better reflect who they are while respecting their personality
  • Build a personalised marketing plan in order to use their image effectively


1) Carry out a personal diagnosis

  • Individual questionnaire to identify their positioning, the impact of their communication and their "personal brand". 
  • Self-awareness : core qualities, talents,  values, image.

2) Evaluate their own image

  • Become aware of their image: How am I promoting myself? How am I perceived?
  • My personality vs. my behaviors, my competencies, and my uniqueness.
  • Identifying their potential: what image corresponds to me? How do I project it?

3) Working on their natural charisma

  • The  key pillars: their characteristics and their development.

4) Increase their impact:

  • Discover and practice - keys accelerators  : posture, gestures, presence, voice, self-confidence.
  • Be able to adapt their style to the context and to interlocutors to give a “true” image of themselves and feel more confident

5) Implementation and Learning Log

  • Identifying an objective, make it achievable, explore resources, key learning points, plan specifics actions

Our lead-expert

Marie-Jo Bisaillon works as training consultant in Equations Consulting. She provides consulting services through training and coaching to organisations where she supports the HR services in the indentification of their training needs. She has delivered every year programmes on effective communication, assertiveness, effective interpersonal communication.  She has also coached expatriate partners on all aspects of integration.
Marie- Jo has been a trustful training consultant for PwC’s Academy over the past 15 years;  She is fluent in both English and French.

 Target audience

  • Managers and client-facing staff
  • All audiences who want to improve their personal branding

The "+" of this training

  • Practical and experimental approach
  • Self-evaluations  and questionnaires
  • Respectful and challenging approach
  • Individual focused
  • Creativity and « fun »

Useful information

 Language: English.
                  This training is available in French
Number of participants: limited to 12 participants, to ensure a high interactivity during the training.
Duration: 1 day

© 2019 PricewaterhouseCoopers Academy S.à r.l. All rights reserved. "PwC" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
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